I went to Captain D's today to pick up lunch for my boss and myself. While waiting on my order, a couple came in and, having walked past the window sized signs outside advertising this month's special and past a white board announcing $5.00 deals, to the counter below a 20 foot menu and asked "Do you have any specials?"
The young lady patiently explained that the current special was two dozen shrimp with two sides and hush puppies for $3.99.
Next question? "Do you have any fish?"
The young lady briefly explained and priced each menu item; they were still trying to decide if they wanted to eat there or not when I left.
Because, when I think of subtle and understated, I think of Captain D's.